Last week AMD held a press event describing their involvement in the world of digital animations. In the course of the presentation, AMD counted on the support of the prestigious American animation studio DreamWorks Animation SKG, the company responsible for animated films such as Shrek, Shrek 2, Madagascar, and Over the Hedge, and HP, the official server supplier for DreamWorks as of 2004. In the course of the event, AMD told us exactly how they are impacting the digital animation creation process and how their strategic alliance with DreamWorks is progressing.

The partnership between AMD and Dreamworks is one of mutual benefit. The importance of the partnership was emphasized repeatedly at the event by two prestigious figures from both companies: Hans Ku, the Senior Project Engineer of DreamWorks animation and Vincenzo Pistillo, AMD’s Regional Marketing Director for Southern Europe.

If the presentation was only meant to praise the partnership between the two companies, we would not have written this article. However, fortunately for us, that was not the case. Much of the information that was presented in the presentation we thought would be interesting to you, our readers, and in our opinion would also give a large amount of insight on the creation of digital animations. In addition, we thought we could use the information to describe the process companies undertake when choosing CPU manufacturers.