Looks like HD DVD just got a lot more attractive for consumers. At the Consumer Electronics Show 2007 in Las Vegas, the HD Promotion Group had plenty of announcements regarding their new optical disc format.

The conference began by poking fun at Blu-ray. A short street video asked a man what Blu-ray was. His answer was a simple: "Is that a porn star?" After a few laughs from the crowd, everything got down to business again.

The most notable announcement came from Fujii, who confirmed that HD DVD discs will be getting upgraded to 51 GB. The capacity increase is made possible because of the adoption of three layers, instead of two. Each layer will support 17 GB, adding up to a total of 51 GB. Currently, HD DVD supports a maximum of 15 GB per layer, however, with the adoption of the new structure this figure will increase to 17 GB.

HD DVD is one of the two major formats vying for dominance in the emerging high definition living room. The successor to DVD, the format has been facing tough competition from Blu-ray. Its major drawback has primarily been smaller storage capacity compared to Blu-ray, however, with today’s announcements the format has been made a lot more attractive.