Even though many consumers are already complaining about the relatively high price of the PlayStation 3 console, it seems that Sony is confident in the media capabilities of their system to think of releasing an “AV-centric” version for an even higher price. In an article with Japan’s Impress online magazine, Kutaragi discussed what he calls an “AV-centric PlayStation 3.” In the article, he stated that this version of the PS3 would "be a standard AV component sized box with a more powerful power supply unit, anti-shake insulator, twice the main memory". The device would also come with dual HDMI outputs that would allow sound and video output to be split.

This AV-centric PS3 has a stark similarity to the PSX, which suffered from horrible sales and ended up never being released outside of Japan. Although Kutaragi didn’t state an official price, Impress speculated that it would come out to be around ¥300,000 or $2,500. With consumers already groaning about the price of a PS3 console, we aren’t exactly sure where we would see an AV-centric version fit in.