In an interview with German newspaper Wirtschafts Woche Steve Ballmer declared that the time is still not right for Microsoft to enter the European music player market with the Zune. The Zune media player made its debut in North America last fall, but wasn't met with a tremendous amount of excitement or success. For financial reasons, Microsoft will not be entering the European market just yet.

Speaking to the newspaper Ballmer said, "Bisher verlieren wir in dem Geschäft Geld, weil wir investieren müssen. Daher haben wir uns entschieden, noch nicht in neue Märkte zu gehen. Wann das der Fall sein wird, kann ich heute noch nicht sagen." Roughly translated, Ballmer was saying, "so far we are losing money in the business, because we must invest. Therefore we decided not to get into any new markets just yet. When will that be the case, I can't say today."