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Untitled Document
Taiwanese MP3 manufacturer Luxpro has stated that they are planning on suing Apple
for $100 million. Luxpro was originally sued by Apple on claims that it was copying
the design of Apple’s iPod Shuffle. Luxpro countered the claims by saying
that the prominence of its logo and a series of "easy-to-operate features"
were adequate differentiation.
After winning an appeal against Apple, the company now plans to move onto the
offensive. In a press release, the company stated that it would be suing Apple
for 100 million USD. The figure is to receive compensation for Apple’s
earlier lawsuit in which Luxpro claims they lost valuable market opportunities
and a large amount of product orders.
Conveniently enough, Luxpro seems to have left out the fact that when the company
initially began to market their products, they chose to use the brand name “Supper
Shuffle.” The branding strategy, however, was discontinued and Luxpro
instead chose upon using the “Tangent” brand name.
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