Apple beat Microsoft to the portable media player market, but can Microsoft beat Apple to the cell phone arena? Hot on the heels of the official Zune portable media player announcement, Microsoft's General Manager of Zune Global Marketing Chris Stephenson said that a cell phone version is "definitely part of the future of this [Zune] brand." He also implied that Microsoft might also start offering movie downloads by saying that Microsoft is “talking to the studios about video. We recognize that it's an important part of this product going forward."