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Luxpro Sues Apple for 100 Million USD
Gabriel Ikram - 05/01/2007, 17:26
"Taiwanese manufacturer Luxpro has decided to sue Apple for $100 million in an effort to receive compensation for a lawsuit Apple originally filed against the company. "
Untitled Document Taiwanese MP3 manufacturer Luxpro has stated that they are planning on suing Apple for $100 million. Luxpro was originally sued by Apple on claims that it was copying the design of Apple’s iPod Shuffle. Luxpro countered the claims by saying that the prominence of its logo and a series of "easy-to-operate features" were adequate differentiation.

After winning an appeal against Apple, the company now plans to move onto the offensive. In a press release, the company stated that it would be suing Apple for 100 million USD. The figure is to receive compensation for Apple’s earlier lawsuit in which Luxpro claims they lost valuable market opportunities and a large amount of product orders.

Conveniently enough, Luxpro seems to have left out the fact that when the company initially began to market their products, they chose to use the brand name “Supper Shuffle.” The branding strategy, however, was discontinued and Luxpro instead chose upon using the “Tangent” brand name.